Senior Marketing Manager, Solutions and Operations

Company: ENGINEERINGUK
Location: Seattle
Posted on: October 30, 2024

Job Description:

Senior Marketing Manager, Solutions and OperationsEmployer: Expedia GroupLocation: Seattle, Washington, United StatesSalary: USD 155,000.00 - 217,000.00; potential up to USD 248,000.00 based on performanceClosing date: 14 Nov 2024Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.Introduction to teamOur Corporate Functions are made up of teams that support Expedia Group, including Employee Communications, Finance, Legal, People Team, Inclusion and Diversity, and Global Social Impact and Sustainability. We are seeking an experienced marketing leader with over 10 years of expertise in CRM ecosystems and data-driven strategies to join the Operations and Solution team at Expedia Group. This role will be pivotal in aligning cross-functional teams to execute high-impact solutions, from loyalty programs to brand transformations, while driving top-line growth and enhancing customer experiences.In this role, you will:

• Familiarity with Salesforce Data Cloud to help guide, analyze and create strategies for campaign support and optimization.
• Lead in cross-business and segment needs sharpening the strategy and uncovering the mechanics needed to execute for the operations and solutions team.
• Foster cross-functional partnerships with analytics, marketing, engineering, and business teams to align marketing efforts with business goals and enhance customer experience.
• Document project evolution and impact to timelines, managing and identifying issues and obstacles to complete the project.
• Create playbooks for new, repetitive initiatives allowing the team to scale quicker and reduce issues that impact our travelers.
• Support designing solutions and initiatives that are aligned with business strategy to improve the top-line revenue.
• Effectively distill complex information into concise and impactful outputs, providing clarity in high-ambiguity situations with VP+ leaders.
• Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations.
• Help build targeted insights to inform the design and development of new customer experiences.
• Execute tasks and/or provide data to support implementation of holistic solutions.
• Provide comprehensive insights into complex systems, expertly navigating each to deliver incisive analysis and innovative solutions.Experience and qualifications:
  • 10+ years' experience working in digital marketing with a focus on CRM ecosystems.
  • Ability to work well in fast-paced, ambiguous environments and adapt quickly to changing priorities.
  • Experience with structuring customer and business problems and solutions.
  • General knowledge of CRM tools like SFMC or similar.
  • Basic understanding of data concepts like relational data and data transformation.
  • The ability to communicate effectively with both technical and non-technical stakeholders.
  • Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira.
  • Experience with data security and privacy laws.
  • Self-starter who enjoys taking on challenging problems and operationalizing solutions.
  • Strong commercial acumen and the ability to simplify and communicate complex concepts.The total cash range for this position in Seattle is $155,000.00 to $217,000.00, with the potential to increase based on performance. Starting pay will vary based on multiple factors, including location and individual qualifications.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, please reach out to our Recruiting Accommodations Team.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Keywords: ENGINEERINGUK, Federal Way , Senior Marketing Manager, Solutions and Operations, Executive , Seattle, Washington